It doesn't sound obviously mistaken. Millions of people have pets. Often they care a lot about their pets and spend a lot of money on them. Surely many of these people would like a site where they could talk to other pet owners. Not all of them perhaps, but if just 2 or 3 percent were regular visitors, you could have millions of users. You could serve them targeted offers, and maybe charge for premium features. The danger of an idea like this is that when you run it by your friends with pets, they don't say "I would never use this." They say "Yeah, maybe i could see using something like that." even when the startup launches, it will sound.
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Why do so many founders build things no one wants? Because they begin by trying to think of startup ideas. Is doubly dangerous: it doesn't merely yield few good ideas; it yields bad ideas that sound plausible enough torsional to fool you into working indira on them. At yc we call these "made-up" or "sitcom" startup ideas. Imagine one of the characters on a tv show was starting a startup. The writers would have to invent something for it. But coming up with good startup ideas is hard. It's not something you can do for the asking. So (unless they got amazingly lucky) the writers would come up with an idea that sounded plausible, but was actually bad. For example, a social network for pet owners.
But galleries didn't want to be online. It's not how the art business works. So why did I spend 6 months working on this stupid idea? Because i didn't pay attention to users. I invented a model of the world that didn't correspond to reality, and worked from that. I didn't notice my model was wrong until I tried to convince users to pay for what we'd built. Even then I took embarrassingly long to catch. I was attached to my model of the world, and I'd spent reviews a lot of time on the software. They had to want it!
It's to look for problems, preferably problems you have yourself. The very best startup ideas tend to have three things in common: they're something the online founders themselves want, that they gps themselves can build, and that few others realize are worth doing. Microsoft, Apple, yahoo, google, and Facebook all began this way. Problems, why is it so important to work on a problem you have? Among other things, it ensures the problem really exists. It sounds obvious to say you should only work on problems that exist. And yet by far the most common mistake startups make is to solve problems no one has. I made it myself. In 1995 I started a company to put art galleries online.
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