Mobile search is the number one call source accounting for 48 of total call volume in 2015. And the average call duration is 4:52 seconds. All of this means that phone calls often represent your best shot at transforming on-the-fence leads into take-my-money customers. But wait, theres more! Invocas call data shows that phone calls are a better lead quality, converting at 10x the rate of forms. And according to wordStreams own research, phone calls are 3x more valuable than a click.
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The data you pull can be customized by type, too. For example, you can pull information on reports from Analytics on specific landing pages in conjunction with ppc performance on Facebook. Thankfully, for those looking for more of a dashboard experience, they offer additional export features to google data Studio, allowing you to combine the two for a much better experience. This program is a bit more technical than other platforms, but it also comes with automation features that do most of the work for you by compiling reports and emailing them straight to your inbox daily. If you are savvy with analytics and creating workflows while also wanting automation and powerful report generation, this is the tool online for you. It comes with a decked out 30-day free trial for you to test the waters before buying. CallRail Phone calls produce some of the best report conversions for advertisers. Typical phone call conversion rates are 30-50. Thats outrageous when compared to typically low, single-digit online conversion rates. On top of great conversion rates, 65 of people prefer to contact a business by phone rather than online forms. 70 have used a click-to-call search.
If that doesnt make you break into a cold sweat, nothing will. But those same surveyed users also stated that better integration of our existing tools would aid in the support of marketing and advertising reporting. Thankfully, father's platforms like that now exist, pulling in third-party data from external sources to develop comprehensive dashboards on the fly. One of the best is Analytics Canvas. While its not as user-friendly as Cyfe or Supermetrics, its great for marketers and advertisers with a strong technical or analytical background. Which means, its not super pretty to look. But thats also kind of the point: (Image source) Using Analytics Canvas, you can create different blocks that tell the program to pull data from specific sources.
It continually scrubs each connected platform you have to pull real-time data, emailing you weekly, monthly, or quarterly reports based on your needs. (Or, you can even just send the reports directly to your bosses and london clients, virtually eliminating all reporting on your end.) They also offer a restriction-free 14-day free trial, so you can test gender drive the full power over two weeks to see how much time. Analytics Canvas How many tools does the average marketing or advertising professional use to monitor their campaigns? What would be your first guess? If it was under 12, youd be wrong. According to the latest data, marketers and advertisers use on average more than 12 distinct tools to manage data. Some are even using 31 or more!
You can schedule reports to be collected, curated, and sent straight to your inbox in csv format (or linking back to the platform). You literally dont have to check the platform if you dont have time. Set and forget these reports to have them just show up on your doorstep unexpectedly. They also include templated reports built by professional data analysts. So no need to spend hours trying to become the next avinash, either. With cross-platform reporting modules, you can compare traffic, users and spend across each of your advertising campaigns on a single dashboard. The automation is probably the best-selling Supermetrics feature.
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For example, the seo team can have their own dashboard while another focuses on ppc. Or, if youre just a boss, doing all of the marketing and advertising things in sight, you can create multiple dashboards to key keep things manageable. Plus, theres a free version! And in this economy! You can structure dashboards around specific segments, like advertising, blogging, email, seo and more. Each one has their own set of widgets that will pull data from your other tools within a click or two.
You no longer need dozens of tools to track everything. You no longer have to spend all day friday dumpster diving for raw data. If youre looking for a reporting tool that can harness the power of multiple data sources, cyfe is a great bet. And it doesnt hurt that they offer a free version, allowing you to test the waters before making a purchase decision. Supermetrics Supermetrics is similar to cyfe, aggregating data from multiple tools into a single comprehensive dashboard. But instead of its own platform, it relies on connectivity with google data Studio to display metrics and data. Supermetrics can compile data using ppc tools, seo tools, social, and website analytics, doing all of the heavy lifting for you automatically.
In ga, you can create your own opportunity pie report in the conversions overview report. Add a new segment based on behavior and limit the grouping to users with a session duration over 15 seconds. Kaushik recommends this approach to weed out people who hit your site and immediately bounced because it just wasnt what they were looking for. This eliminates people who are skewing your conversion data with no real chance at converting. Repeat this process for ppc-based traffic, too. Google Analytics is packed with reporting data for marketers and advertisers alike.
You just have to know what custom reports to build that can unlock that data for your benefit. Cyfe, cyfe is one of the best all-in-one, single dashboards for marketers and advertisers. They have deep integrations with most social, analytics, and crm platforms on the market. Using these integrations, cyfe compiles a dashboard that shows how changes in one activity impact results in another. All without logging in and out of ten different tools. Everything from social media to, adWords to finance and sales can be tracked. Custom report building and dashboard management allow you to create different dashboards depending on your goals or team.
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For example, lets say you get a link on a great website that drives 1,000 visits a day. But what if that traffic is linked on an seo website and you are selling ppc services? Chances are, the reviews majority of that traffic doesnt want your services. Meaning they never had the chance to convert and they wouldnt have ever converted. Now look inside Analytics and your conversion rate is 1-2. Except, you know, its not. Thats entirely misleading because you couldnt have converted that traffic even if you offered a 50 discount. The opportunity pie seeks to eliminate those who wont convert to uncover your real conversion rate.
And, almost as importantly, which pages in the middle assisted the acquisition. Sorting by secondary dimension helps to sexual give your reports more context. Context, in reporting, increases accuracy. Not to mention, credibility. Thats why google Analytics is so underrated. It packs serious data, but most often, you need to customize the data to see valuable insights beyond impressions or clicks. Another amazing report is the conversion opportunity pie, courtesy of the magnificent avinash kaushik. (Image source essentially it states that: Not everybody landing on your site has the ability to convert. Therefore typical conversion rates arent accurate.
dig deep. Go beyond the surface-level reports and theres gold underneath. For example, conversions can mean anything. They could be sign-ups, subscribers, leads, or customers. Reporting is the one and only time having too many shades of gray is a bad thing. But referencing your Top Conversion Paths in google Analytics can help clear things up: Using the primary dimension of source / Medium and a secondary dimension of landing page url, you can see exactly how people convert from first to last touch.
And yet, thats not usually what happens. In most cases, reporting just sucks. Its consistently near the database top of worst time-sucks for marketers. Partly because marketers still struggle to prove the roi of marketing activities. But you still need to. Because for some odd reason, clients and bosses like to know where their money is going. So here are the five best saas reporting tools for marketers and advertisers that will turn your end-of-month reporting frown upside down.
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Bosses and clients dont always know what you do all day. Sure, they kinda get. They know youre ppcing. They know you sprinkle magic seo pixie mini dust on a page before it goes live. in that sense, reporting should be like selling. Each month, you repeatedly justify the value youre delivering in dollars and cents. You get to make the case that youre over-delivering. You deserve more resources.